Exude confidence through a personal brand
The Today Show proved a point last week by masterminding an experiment to see if they could draw a crowd around a fake celebrity. Not only was the experiment successful, but they’ve demonstrated the power of developing a personal brand.
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A great tip from Martin Lindstrom, branding expert: Plan your first 5 – 10 seconds of presence to make that first impression count. Own the room, exude confidence and become what you want to be.
In a fast-paced world, those first 5 – 10 seconds are sometimes all you have to get the job, connect with another person or intrigue a potential client. Building a personal brand allows you to take control and build a positive perception in the minds of those around you.
-Shauna
Charleston, SC
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Great post! I love social experiments like this! The first seconds when you meet someone really does make a difference- your clothes and attitude can send clear messages about who you are even before you say your first word.